What's in a Name?

For a long time, people have been asking us…Why t-615? What does the name mean?

To which we reply: “The concept of t-615 is a tribute from our home: (t) is for tribute and (615) is the Nashville area code.”

We are so proud of t-615, this company has formed from our desire to advance the abolition of human trafficking right here at home. However, for a while now we have felt like the name doesn’t quite capture exactly what we do and where we’re headed.

In April we began an exciting new venture: we now employ two survivors of human trafficking!  Through our partnership with End Slavery Tennessee, we not only give 25% of our profits to their clients, we also provide them with needed work. The survivors are trained in the art of metal stamping and now make all of our BRANDED cuffs. When you purchase a cuff, one of these extraordinary young ladies has actually hand-stamped your number. To us, this is a story of redemption and restoration; survivors who may have once been BRANDED themselves are now helping bring other survivors to freedom. How amazing is that?! Needless to say, this work has gotten us jazzed. And, it’s gotten us thinking…

As long as t-615 has been around, we’ve polished our rough edges and evolved with every new opportunity and every lesson learned (often the hard way!). The evolution of our company has served in refining our processes, our vision and our mission. It has brought us to where we are today. And this new day, we are THRILLED to announce our new name. We will now do business as the BRANDED Collective!

What does this mean? We’ve chosen to refocus our efforts and only sell products that directly impact the survivors we are striving to help. We will retire our clothing items and focus solely on the BRANDED Jewelry Collection; a collection hand-made in Nashville by powerhouse survivors at End Slavery Tennessee. It is our honor to work with them as we continue our journey. 

Over the next few months we’ll release many new BRANDED products. And some amazing stories too! We’re so happy to have you along for the ride. We truly could not do any of this without you! Now… 

Go Get BRANDED!! Wear the story, share the story and change the story.

Follow us on our new social media channels ☺
instagram.com/brandedcollective
facebook.com/brandedcollective
twitter.com/BRANDED_co


1 Comment

Gillian
Gillian

May 08, 2015

I’m sad to see the clothing line go (those t-shirts are seriously the most comfortable and flattering I’ve ever owned!) but I love your new focus and can’t wait to see the new jewellery!

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