Welcome to the new t-615 blog. You might notice our site looks a little bit different these days, and there's a good reason for that. Big changes are underway for t-615, and we thought it was time our website reflected this exciting new direction our brand is taking.
Let's start with the logo, shall we? When we started t-615, we chose a logo that reflected our aesthetic at the time -- simple, clean lines, with a kind of "Nashville meets Manhattan" vibe. It was perfect for us then, but after being in business for a year, we had some personal and professional revelations that inspired us to change the way we do business and the way we live our lives.
It all started when we read a book called Overdressed and learned more about the fast fashion industry and how harmful it is to our planet and the people (mostly women) who are tasked with making the vast majority of clothes imported to the US. While we were doing things as ethically as possible before, we realized that if we wanted to run our business in a way that truly aligned with our values, we would need to remove ourselves from the traditional clothing supply chain and start from scratch. Our thinking had to change. Our habits had to change. Our products had to change.
We made a vow to ensure every step of our manufacturing process is totally traceable and ethical, down to the smallest detail. We are now tracing each item back to mother earth – the metals, the cotton, everything we sell. We want our buyers to know that our products are 100% clean, fair trade, handmade, and slave-free, from first sketch to last stitch. It’s more expensive to do things this way, but it’s right. And, if we may say so, all our hard work is really paying off: our new products are painstakingly handmade and beautifully crafted. We are proud to sell them, and we think you'll be proud to buy them (and wear them!), too.
When you look at our logo now, you won't see those sleek, perfect lines anymore. You'll see a bold, fluid design, written by hand. You'll see emotion. You'll see personality. You'll see the effusive joy of imperfection. Hopefully, every time you see this logo, you'll also see a company you believe in, a company that is truly committed to making the world a better place.
Another new development? This blog page. We'll be using our blog to update you every step of the way. We want to foster deeper connections not only with the people who make our clothes, but the people who buy them. Bookmark this page, and we'll keep you in the loop.
This new journey we're on is challenging, exciting, and more fulfilling than we could have ever imagined. We're honored to have you along for the ride.